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& nbsp; & nbsp; & nbsp; in this very ordinary day, a surge of restless mood enveloped the airport. Dense mass of people, people's eyes in the same direction, waiting for a flight from Bangkok. & nbsp; & nbsp; & nbsp; After the plane landed, down two suitcases Son, white aluminum suitcase in their hands, become the focus of all eyes of fans around the world because there is hidden desire - the only trophy was with Franz Beckenbauer and Maradona kiss marks "real Gold Cup." & nbsp; & nbsp; & nbsp; Adi VS. Nike: winning or losing heavily in gambling fight & nbsp; & nbsp; & nbsp; sponsor of major events to bring the impact is enormous. Well, it can increase sales, but more important is the brand position can be improved and consolidated to obtain psychological identity of consumers. However, the official sponsor of major sporting events in the uniqueness of a particular industry, the "win" is bound to be walking on the road. & nbsp; & nbsp; & nbsp; However, the strength of large companies still hesitate to invest huge amounts of money, manpower and resources devoted huge gamble, no matter the odds geometry first, at least, once the "win" will be able to prevent the opponent to occupy this block poised. & nbsp; & nbsp; & nbsp; the world's second-largest sporting goods supplier adidas is to the generous investment, as PK rival's secret weapon, even if this investment will make profits in the short term decline. & nbsp; & nbsp; & nbsp; the last World Cup, as only one set of World Cup official sponsors, official suppliers and licensed logo products manufacturer in one of the company, Adidas indeed a rewarding experience. Victory in 32 teams, Adidas sponsored a total of 10 teams, topped the list. & nbsp; & nbsp; & nbsp; sponsoring 10 teams effective? Data show that Adidas first quarter of 2002, sales rose in the case of 1.64 billion euros and profit of only 98 million euros, with the same period in 2001 (? 124 million) decreased by 20.9%. Therefore, with a view to the World Cup Adidas sponsorship deal with declining profitability of primary responsibility. & nbsp; & nbsp; & nbsp;? ????? its chairman, Herbert Chen, Adidas do this spending a huge amount of advertising costs, the company had to endure at the beginning of this expenditure caused profits to decline. Nevertheless, Adidas or through this investment to further enhance the image in Asia. "Huge advertising spending will inevitably win a lot of money advertising in return," Herbert? Heiner self-comforting, "This is a time-tested Adidas 'secret weapon'." In order to attack the Adidas, old rivals, the world's largest sporting goods suppliers US Nike sponsored eight teams, "crazy" invested 100 million euros, it is more than twice Adi investment. Herbert - domestic interpreted as: "They (Nike) must do so, otherwise there is no chance to compete with us because we know how football.." & Nbsp; & nbsp; & nbsp; in Sponsored They talk about their sports marketing spirited time, there must be more corporate sponsorship defeated in the competition, they take advantage of the gap between various policies, promote themselves walking a fine line. & nbsp; & nbsp; & nbsp; during the World Cup, Futsal Nike organized a football match, and launched a massive ad campaign. While Adidas is the exclusive World Cup sponsor sporting goods, but at the time, a survey showed that 70% Cheap jordans online air jordan 11 blackout for sale of respondents mistakenly thought Nike is the official event sponsor. & nbsp; & nbsp; & nbsp; Although similar to the "loophole" of ambush marketing, so a lot of non-sponsors spent a little money, but to do great things, but if used improperly tend to make themselves be punished. So far, FIFA has found more than 1,200 such violations in 65 countries and regions. FIFA announced on February 8, prohibit the use of non-sponsors events distribute tickets for World Cup football the way, only the designated sponsors are allowed to use tickets for advertising. & nbsp; & nbsp; & nbsp; However, there are also some effective way. For example imitate official sponsor advertisements. "Eat Football, Sleep Football, DrinkCo-ca-Cola", which is in the 1998 World Cup in France, the official sponsor Coca-Cola launched a slogan, and Tango soft drink company introduced imitation version of the phrase slogan - "Eat Pies, Sleep A lot, DrinkTango ", reached by Coca-Cola to promote its own effects. & nbsp; & nbsp; & nbsp; While some companies can not become an official sponsor of the main event, but as long as there is a good strategy, the same can become the World Cup marketing battle winner.APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! in the following UltraBOOST, UltraBOOST double Uncaged and UltraBOOST; X adidas after Parley the concept of environmental protection to use another pair of shoes flagship adiZero; Prime , and in order to meet the 2017 world track and Field Championships (IAAF World Championships) officially launched. continued inspiration from the sea blues style, marine plastic processing in this double adiZero Prime Primeknit shoe body 95% by the Parley recovery to build, but still retains the proper fit and permeability, equipped with full palm BOOST midsole and TORSION SYSTEM shock system, STRETCHWEB rubber outsole and MICROFIT structure. A number of advanced technologies in addition to the blessing, you can see the Adidas and Parley followed by a joint Logo. The shoes, priced at $$200, will be available for sale in Adidas online stores in the US in August 8th. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! the EU's two-year anti-dumping measures against Chinese leather shoes expired recently; but with the start of the EU review process, Chinese leather shoes are facing a high anti-dumping duty of 16.5% at least 1 years. Chinese shoe prices have said they will join forces again. continues to levy anti-dumping duties European Commission announced 2, due to start the Chinese and Vietnamese shoes anti-dumping review procedures, will temporarily maintain the two countries to produce leather shoes anti-dumping measures. This means that the EU will formally levy a 16.5% anti-dumping duty on leather shoes and children's shoes from China in 2006 for a further 12 to 15 months. yesterday, the head of Wan shoes, the Secretary General of the European Union's anti dumping Union, Guo Weiwen, told reporters that the enterprise will definitely respond to the lawsuit. In two days, we will have a meeting to study the Countermeasures of Guangdong. And two years ago, in the anti-dumping ruling, the leading group to appeal to the European Union, the Wenzhou footwear enterprise AOKANG group also said that at present is also actively preparing materials, ready to re defense. it is learnt that China's respondent footwear enterprises should submit a questionnaire within 15 days, and submit a questionnaire reply within 40 days. Individual enterprises may also apply to the European Union to examine whether the tax rate is appropriate. The EU will according to the investigation of the situation to decide whether to continue to maintain anti-dumping duties, in accordance with the procedures of the general will continue for 12 to 15 months, the period to continue to levy anti-dumping duties, but the EU has said it will try to shorten the time of investigation. Guangdong has convened shoe enterprises meeting according to the China Chamber of Commerce for import and export of light industrial arts and crafts, before July of this year, China's exports to the EU declined significantly, but its unit price increased significantly. 1~7 months, footwear exports 940 million pairs, an increase of 7.57%, an increase of 9.3 percentage point decline; exports amounted to US $3 billion 200 million, an increase of 14.15%, an increase of 5.6 percentage point decline; the price of $3.41 / double, an increase of 6.23%, an increase of 4 percentage points. , Wenzhou and Guangdong are the two largest shoe export bases in China, and they are most seriously injured in the EU anti-dumping measures for two years. The foreign trade department of Guangdong import and Export Fair Trade Bureau Director Chen Lipeng said, has recently convened shoe enterprises meeting informed the situation, a few days will be with the relevant enterprises to discuss how to deal with the EU initiated the review investigation. (Editor: admin) Uruguay's "national newspaper", when the government of Uruguay has not been determined for textiles and footwear industry so vulnerable to take measures, the two members of Mercosur (Argentina, Brazil) have taken protective measures for this kind of response from the industry, China competition. private entrepreneurs to "state" newspaper reporter said that although Uruguay has not yet passed the tariff restrictions on imports from Asia, but the next few weeks the government and textile, footwear enterprises will once again put the issues included in the schedule. however, Argentina was considering an invasion of common action in Mercosur to prevent China products. At the same time, Brazil footwear entrepreneurs are also aware of the need to take concerted action and to push the government to work in this area. the government of Brazil announced last week that tariffs on footwear and Readymade Garments increased from 20% to 35% in order to protect the industry against the expansion of Chinese products, but so far they have not touched textiles. the same week last week, the government of Argentina also revealed that a special meeting with China will be held to assess bilateral trade development due to the intensification of the bilateral trade deficit. Argentina Ministry of foreign trade and international economic relations, Secretary of state Alfredo Radia. Nokia (Alfredo Chiaradí a) said, in the establishment of import barriers in the front, China should be more open domestic market to ease the trade deficit. the Argentina financial world newspaper said on Thursday that if the Argentina request was not answered, the government would submit a report to the WTO. At the same time also imported along with the Brazil government on behalf of the Mercosur take measures to limit Chinese products. Brazil finance minister Guido (Guido Mantega) in other ministers attended the meeting of the Brazil chamber of foreign trade, confirmed the decision to increase the import tariffs for footwear and clothing to 35%. "This is a measure of unfair competition in the industry to protect our industry."." in spite of the growing competition in the industry for damage to Chinese products and complaints, Brazil still maintains a 20% tariff on textile imports. if other nations will not oppose Brazil south in May were submitted to the decision, Brazil will lead to two measures members (Brazil, Argentina) of the tariff increase to 35%, Uruguay customs will remain at 20%. Daniel, Secretary General of Uruguay Footwear Industry Association (Dan)Jordan Super.Fly 3 new color release 2014-09-26 15:36:57 Since Jordan Super.Fly 3 release on the subject of great attention, the Nike Jordan Super.Fly 3 released a new color. This pair of shoes the color is very brisk whole body is pink, strip and the bottom tpu new generation of Flight Web Fit System uses bright yellow rendering. This shoe will be available October 1, look like a friend when. Jordan Super.Fly 3 Num: 684933-615 Release Date: 10/01/14 Offer Price: $ 140 & nbsp; Nike Air Tech Challenge II "Hot Lava" on sale soon 2014-02-24 21:03:28 When Agassi return Nike, his classic boots Nike Air Tech Challenge & nbsp; II also continued engraved, and in AirYeezy 2 using Air Tech Challenge II & nbsp; after outsole system, the degree of hot shoe of more warming . This pair of eyes in white color, combined with black and red details presented by Nike Air Tech Challenge II & nbsp; "Hot Lava" will be officially on sale on January 24, priced at $ 120, Item No. 643089-160. NBA regular season shoes reported 1.5 2015-01-05 15:04:09 Today NBA conducted a total of six games, the Mavericks beat the power of the blow does not cost the Cavaliers, Carrefour 30 +10 unable to save the situation, because of a back injury halfway Owen; Heat look together with the two heavyweights of the 51 points win the visiting Nets; Jennings scored 35 + 7 Drummond double-doubles, piston anger take five straight; melon continued absence, internal unmanned chops, helpless to withdraw 11-game losing streak; the Suns scored 7 double, but unfortunately swallowed three-game losing streak Raptors; the Lakers and the Pacers have been biting the score until 12 seconds before the whistle with a small hook shot Bryant, helping the team to a win over the following Xiaobian band to today's shoes battlefield. & nbsp; Kyrie Irving --Nike Kyrie 1 Dieng. 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